Historic ‘Checkered Flag Run’ Will Help Celebrate Black History Month at Phoenix International Raceway

First-of-its-kind event to culminate with escorted motorcycle run to NASCAR race

PHOENIX, Dec. 21, 2010 /PRNewswire/ — To celebrate Black History Month this February, Phoenix International Raceway – in conjunction with Talking Stick Resort and Casino and the Second II None Phoenix Motorcycle Club – are hosting a historic “Checkered Flag Run.” The Run, a first-of-its-kind event that offers a weekend’s worth of activity for motorcycle enthusiasts, culminates with an escorted motorcycle ride from Talking Stick Resort in Scottsdale to NASCAR’s SUBWAY Fresh Fit 500 ™ Sprint Cup Series race at Phoenix International Raceway on February 27.

“Our new February race date coincides with Black History Month and that presented a great opportunity to celebrate diversity,” PIR President Bryan R. Sperber said. “We think the Inaugural Checkered Flag run will be a lot of fun and a great way to acknowledge this important month in American history.”

More than 100 motorcycle clubs from across the country have been invited to participate in the inaugural Checkered Flag Run. The event will include special hospitality and parking for participants at Phoenix International Raceway, including a bike show judged by legendary bike builders Paul Yaffe, Brian Klock, and Rick Hatch, as well as a performance by renowned DJ Kid Capri at PIR. Several limited edition motorcycles have also been donated as raffle prizes for those that register and participate in the Run.

For more information about the historic Inaugural Checkered Flag run visit http://www.CheckeredFlagRun.com. Special Checkered Flag Run Tickets are available to the February 27 SUBWAY Fresh Fit 500™ NASCAR event starting at just $35. For more information, or to purchase tickets, visit http://www.CheckeredFlagRun.com.  General Admission Tickets are available to the February 24-27 SUBWAY Fresh Fit 500™ NASCAR event weekend starting at just $25. For more information, or to purchase tickets, visit http://PhoenixRaceway.com or call 866-408-RACE (7223).

The Checkered Flag Run was created by PIR in conjunction with Valley-based strategy firm AP & Associates, LLC.

“The opportunity to work with PIR to facilitate this project was very exciting,” said Alan M. Powell, Chairman and CEO of AP & Associates, LLC. “AP & Associates is pleased to have played a role in creating this historic Checkered Flag Run.”

For more on AP & Associates, LLC, visit: https://apscottsdale.com.

About Phoenix International Raceway

Since 1964, Phoenix International Raceway has served race fans as the premier motorsports venue in the Southwest. Watch the brightest stars in NASCAR take on PIR’s famed one-mile oval – including five-time defending Sprint Cup Series champion Jimmie Johnson, Jeff Gordon, Dale Earnhardt, Jr., Tony Stewart and many more – on February 27, 2011 in the SUBWAY Fresh Fit 500™. Tickets for the entire SUBWAY Fresh Fit 500™ weekend at Phoenix International Raceway can be purchased online at PhoenixRaceway.com/Tickets or by calling 1-866-408-RACE (7223). For more, visit PhoenixRaceway.com, Facebook.com/PhoenixRaceway and Twitter.com/PhoenixRaceway.

SOURCE Phoenix International Raceway

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