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Feb­ru­ary 4, 2011


Fastest growing “natural kettle” potato chip brand partners with NASCAR facility

(PHOENIX, Ariz.) – Boul­der Canyon™ Nat­ur­al Foods has joined the Phoenix Inter­na­tion­al Race­way (PIR) fam­i­ly of cor­po­rate part­ners, PIR Pres­i­dent Bryan R. Sper­ber announced today. Boul­der Canyon will make its debut Feb­ru­ary 24–27 dur­ing PIR’s SUBWAY Fresh Fit 500™ NASCAR event week­end.

Boul­der Canyon Nat­ur­al Foods is a sub­sidiary of Inven­ture Foods (Nas­daq: SNAK). In addi­tion to the fast grow­ing all-nat­ur­al snack food  com­pa­ny, Inventure’s brands include Jam­ba® All-Nat­ur­al Smooth­ies, Burg­er King snacks, T.G.I. Friday’s® snacks, Poore Broth­ers® Ket­tle Cooked Pota­to Chips, Tato Skins®, Braids Pret­zels, Bob’s Texas Style® pota­to chips and Rad­er Farms pre­mi­um frozen fruits.

The Phoenix Inter­na­tion­al Race­way part­ner­ship is a great fit for Boul­der Canyon,” said Ter­ry McDaniel, Pres­i­dent and CEO for Inven­ture Foods.  “The Race­way is a Phoenix fix­ture that offers a tru­ly unique enter­tain­ment expe­ri­ence.  We’re look­ing for­ward to being part of the mem­o­ries cre­at­ed this sea­son.”

Tick­ets for the SUBWAY Fresh Fit 500™ on Feb. 27 are avail­able now and start at just $25. For Phoenix Inter­na­tion­al Race­way tick­ets and infor­ma­tion, call 866–408-RACE (7223) or vis­it Let the GO begin.

Phoenix Inter­na­tion­al Raceway’s cor­po­rate part­ners include: Anheuser Busch, Bashas’ Super­mar­kets, Ben­nett Lane Winery/Turn 4 Wine, Casi­no Ari­zona, Chevro­let, Coca-Cola, Gatorade, Lucas Oil, Sprint, SUBWAY, The Home Depot, Amkus, Ban­ner Health, Crown Roy­al, Ford Motor Com­pa­ny, GEICO Insur­ance, Goodyear Tire & Rub­ber, Greater Phoenix Con­ven­tion & Vis­i­tors Bureau, Inven­ture Foods/ Boul­der Canyon™ Nat­ur­al Foods, Kim­ber­ly-Clark Pro­fes­sion­al, Lowe’s Home Improve­ment Ware­house, Mars Snack­food, Meguiar’s Inc., New Hol­land North Amer­i­ca, Safe­ty-Kleen, Perky Jerky, O’Reilly Auto Parts, Ser­vice­Mas­ter Clean, South­west Ambu­lance, Suno­co, 3 Amigo’s Tequi­la, Toy­ota, and UPS.

This part­ner­ship between Boul­der Canyon Nat­ur­al Foods and Inter­na­tion­al Speed­way Corporation’s Phoenix Inter­na­tion­al Race­way and Day­tona Inter­na­tion­al Speed­way was arranged in part by Val­ley-based strat­e­gy firm AP & Asso­ciates, LLC.

The oppor­tu­ni­ty to work with PIR to facil­i­tate this project for Boul­der Canyon Nat­ur­al Foods was very excit­ing,” said Alan M. Pow­ell, Chair­man and CEO of AP & Asso­ciates, LLC. “The brand’s syn­er­gy with NASCAR’s demo­graph­ic made a launch at Phoenix Inter­na­tion­al Race­way this Feb­ru­ary a real­i­ty and we’re also excit­ed to bring Boul­der Canyon chips to Day­tona Inter­na­tion­al Speed­way this sum­mer.”

For more on AP & Asso­ciates, vis­it:

About Boul­der Canyon Nat­ur­al Foods

Boul­der Canyon™ Nat­ur­al Foods is a mem­ber of the Inven­ture Foods (Nasdaq:SNAK) fam­i­ly of Intense­ly Dif­fer­ent™ spe­cial­ty brands.  The Company’s bet­ter-for-you and indul­gent food brands include licensed brands T.G.I. Friday’s®, BURGER KING® and Jam­ba®, as well as Inven­ture Foods owned brands Boul­der Canyon™ Nat­ur­al Foods, Rad­er Farms®, Poore Broth­ers®, Tato Skins® and Bob’s Texas Style®.

About Phoenix Inter­na­tion­al Race­way

Since 1964, Phoenix Inter­na­tion­al Race­way has served race fans as the pre­mier motor­sports venue in the South­west. Watch the bright­est stars in NASCAR take on PIR’s famed one-mile oval – includ­ing five-time defend­ing Sprint Cup Series cham­pi­on Jim­mie John­son, Jeff Gor­don, Dale Earn­hardt, Jr., Tony Stew­art and many more – on Feb­ru­ary 27, 2011 in the SUBWAY Fresh Fit 500™. Tick­ets for the entire SUBWAY Fresh Fit 500™ week­end at Phoenix Inter­na­tion­al Race­way can be pur­chased online at or by call­ing 1–866-408-RACE (7223). For more, vis­it and


Paul Corliss, Direc­tor of Com­mu­ni­ca­tions
Phoenix Inter­na­tion­al Race­way

Alan “AP” Powell is a Gulf War Veteran, Serial Entrepreneur, and a renowned Strategic Consultant developing strategic relationships for Fortune 500 companies. AP’s business philosophy has been “turning contacts into contracts” and it has become the standard for all of his companies and investments. AP has diverse industry experience and has worked with companies like ISC, Diageo, Harley-Davidson, Coca-Cola, University of Phoenix, and Miller-Coors.